JangoMail

Dayton, OH (September 22, 2009) - JangoMail, an industry leader in permission-based email marketing software, announced today that Popcorn Palace (www.popcornpalace.com), an Illinois-based online purveyor of gourmet popcorn, is optimizing JangoMail's email marketing service to improve customer service and sales operations. With JangoMail, Popcorn Palace is expanding the reach of its online catalog and providing unique promotions and offers to current and prospective customers on a bi-weekly basis.

Popcorn Palace makes, sells and ships 27 varieties of gourmet popcorn to consumer and corporate gift-givers nationwide. The popcorn, offered on the Internet at www.popcornpalace.com and via mail order catalog, is made entirely by hand using small-batch processing and is drop-shipped the same day.

"Prior to JangoMail, we used a flawed email marketing service that did not meet our needs," said Timothy J. Heitmann, CEO of Popcorn Palace. "We evaluated JangoMail based on several recommendations from our peers and noticed an increase in email deliverability almost immediately. Our Web team worked closely with JangoMail to enable connectivity between our existing CRM solution and the JangoMail service." According to Heitmann, the CRM integration now allows JangoMail to read Popcorn Palace's customer database and write directly to it. "We don't have to worry about exporting and importing information or keeping data in sync in multiple places," explained Heitmann.

"Companies such as Popcorn Palace are quickly realizing the positive impact that email marketing has on their e-commerce business plans," said Ajay Goel, President of JangoMail. "By utilizing JangoMail's personalization features, companies can create and send tailored communications to their target audiences - significantly improving open and click-through rates, which have a positive impact on customer service and sales."

"JangoMail enables us to create professional and customized emails," said Heitmann. "Using JangoMail, we continue to stay in touch with our customers bi-weekly and expand our customer base. JangoMail is, without any doubt, the most cost-effective method of reaching our customers regularly."

JangoMail is widely used by leading organizations for a range of marketing and sales purposes, including customer loyalty programs, newsletters, product announcements, and other sales and promotional activities. The Web-based JangoMail service enables organizations to develop, distribute and measure targeted, permission-based email marketing campaigns.

About JangoMail
JangoMail is an industry leader in permission-based email marketing. More than 1,800 organizations on six of the seven continents rely on JangoMail to send personalized, targeted emails to their customers and prospects. JangoMail sports a number of unique features in the Web-based email marketing service industry, including direct connectivity to customers' external databases. To learn more, go to www.JangoMail.com or call 1-888-GO-JANGO.

###

© 2009 JangoMail. All other marks are the property of their respective owners.