JangoMail

January 20, 2009

We're proud to announce an exciting addition to  JangoMail  - an API method that enables our clients to send high-volume, transactional email messages. The new method is SendTransactionalEmail.

What are transactional email messages?

Transactional emails are single-recipient messages designed to facilitate communication between a web site and the recipient to complete a transaction. Some examples would be purchase confirmations for retail sites, "be my friend" requests for social networking sites, appointment reminders, etc.

Why a new method?

JangoMail was designed initially to facilitate sending a single message easily and personally to multiple recipients in a single command. The processes by which we compiled, launched, and tracked emails meant that a lot of single email transactions could "bog down" and process more slowly than needed. SendTransactionalEmail was designed from the ground up with the needs of sending many separate, individual messages quickly without degradation of service.

What are the benefits to using JangoMail for transactional emails?

Typically, organizations send transactional emails either manually, using a desktop or web-based email program or programmatically through server-side scripting on a web page.  The email message is routed through an SMTP server to the recipient.

There are many advantages to using JangoMail’s SendTransactionalEmail method instead:

1. Authentication: The transactional emails are signed with DomainKeys and DomainKeys Identified Mail (DKIM).
2. Reporting: The transactional emails are tagged such that Open Tracking and Click Tracking data is available on the email messages.
3. Compliance: The transactional emails are checked against your account’s unsubscribe and bounce lists, ensuring that emails are not sent to recipients that do not want emails from your organization.
4. Deliverability: The email messages can be routed through our high-reputation sending IP addresses.  Additionally, if your account qualifies, your email messages may be routed through servers whitelisted with the Sender Score Certified Program.

How do I use the feature?

To send transactional emails through JangoMail, you must have some programming experience since you must know how to use a Web Service based API. Here is a tutorial on how to use the JangoMail API. Calling the SendTransactionalEmail API method is similar to calling the the SendMassEmail API method. While SendMassEmail is meant for sending email campaigns to multiple recipients (from two recipients to millions of recipients), the SendTransactionalEmail method is designed for sending single recipient email messages.

Where is the documentation?

• Complete Guide to Sending Transactional Emails [Download PDF]
• Test form for SendTransactionalEmail API method [Link]
• Technical specification for SendTransactionalEmail API method [Link]

Questions?

Stay up to date as new features and fixes happen. Read the JangoMail In Progress blog at http://www.jangomail.com/blog where we post frequently about enhancements to JangoMail. You can even subscribe there to receive notifications when we post new entries!

If you have any questions, please don't hesitate to contact Support at: https://www.jangomail.com/Support/.