We are thrilled to announce the launch of JangoMail's integration with Google Analytics. Our integration is one of the most advanced and customizable Google Analytics integrations in the the e-mail marketing industry.
Overview:
JangoMail’s integration with Google Analytics allows you to track web site activity that results from JangoMail e-mail campaigns using Google’s free Analytics tool. You can determine precisely where a user moves throughout your web site after having clicked a link to your site in an e-mail campaign. Google Analytics tells you what pages your visitors are viewing most frequently, how long they're spending on your site, their points of entry/exit, how successful your e-mail campaigns are in converting mere visitors into purchasers on your web site, and more. The integration provides deep analytic capabilities with searching, filtering, charts/graphs, goal-setting, path and funnel analysis of your web site.
JangoMail has always had its own Web Site Activity Tracking feature, which also allows you track a recipient's movement through your web sites after clicking a link in your e-mail campaign, but using Google Analytics provides deeper analytical capabilities and better visual reports than does JangoMail's inherent feature. Nevertheless, JangoMail's inherent web site activity tracking still has some benefits over Google Analytics, and therefore we recommend using both features for the best of both worlds. Below is a chart comparing JangoMail's Web Site Activity Tracking to JangoMail's integration with Google Analytics.
JangoMail’s Web Site Activity Tracking
JangoMail’s Integration with Google Analytics
Requires a simple “img” tag on pages on your site you want tracked
Requires Google Analytics JavaScript code to be placed on pages on your site you want tracked
Shows you page view data within JangoMail Reporting
Must go to Google Analytics web site to view data
Can be used to launch triggered e-mail campaigns when recipient lands on particular web page
Cannot be used to launch triggered campaigns based on page views
No geotracking capabilities
Geotracking capabilities shows visitors by region, using maps of the world
Data is presented in raw format, showing page visited, IP address, browser, and timestamp
Deep analysis capabilities using searching, filtering, charts/graphs, path and funnel analysis
How do I use this feature?
There are several steps to begin using JangoMail with Google Analytics:
Turn on Google Analytics in your JangoMail account: Go to My Options --> Google Analytics, and check the box to activate this feature.
Place the JavaScript code provided by Google Analytics at the bottom of all web pages you want tracked.
Use click-tracking in your e-mail campaigns by checking the appropriate box on the Send Email page.
Screenshot of My Options --> Google Analytics
You can customize the four Google Analytics variables. These variables determine how the data presents itself within the Google Analytics screens. For information on customization, see the tutorial.
Documentation:
For a complete tutorial on using JangoMail with Google Analytics, download the tutorial.
Questions?
We're thrilled to be able to now offer one of the most advanced Google Analytics integrations in the e-mail marketing industry. If you have any questions, comments, or feedback, just contact us.
