JangoMail

Revamped Reporting System Now One of the Most Advanced on E-Mail Service Provider Market

Dayton, OH (January 28, 2008) – JangoMail, an industry leader in permission-based e-mail marketing, today announced enhanced reporting features to its Web-based solution. Now offering one of the most advanced reporting systems available on the E-mail Service Provider (ESP) market, some of the major new features include unlimited search criteria, the ability to view domain-based deliverability reports, graphical representations for campaign statistics, campaign performance analysis by time period, as well as standard reporting (opens/clicks/bounces/unsubscribes) that takes full advantage of AJAX – a Web technology that allows reporting to be updated in real-time without requiring users to refresh their browsers. Additionally, the new reporting system includes the capability for users to assess and confirm e-mail delivery by searching and viewing Simple Mail Transfer Protocol (SMTP) logs -- JangoMail is one of the few ESPs to offer direct access to SMTP log files.

“As more and more organizations realize the impact of permission-based e-mail communications as it relates to marketing and customer service, we are excited to add these new reporting features to our JangoMail product that will truly assist e-mail marketers to better evaluate the success of their campaigns,” said Ajay Goel, President of JangoMail. “We strongly believe that our upgraded reporting system is one of the most sophisticated on the ESP market and will provide enhanced intelligence to help improve e-mail marketing campaigns.”

JangoMail is widely used by leading organizations for a range of marketing and sales purposes, including customer loyalty programs, newsletters, product announcements, and other sales and promotional activities. The Web-based JangoMail service enables organizations to develop, distribute and measure targeted e-mail marketing campaigns.

Available now, JangoMail offers the following features in its revamped e-mail marketing reporting system:

• Unlimited Search Criteria -- users can now search reports based on any number of criteria
• Domain-based Deliverability Reports -- users can see the number of e-mails opened for each campaign by recipient domain
• Visual Reporting Analysis -- all reports now include graphical representations of campaigns with charts and graphs
• Time Analysis -- the system now provides a day-by-day and hour-by-hour time analysis of activity after a campaign is launched. Users can review how open rates were affected in the hours after sending a campaign. Users now can also see how unsubscribe behavior was affected by time
• Transparency in Deliverability -- users with delivery concerns can directly search SMTP logs to see the “handshake” with the recipient server, confirming message acceptance·
• Improved Click-Tracking Analysis -- enables users to view click-tracking reports by HTML e-mail clicks versus plain text e-mail clicks
• IP Transparency -- in an effort to promote complete transparency of the system, users can now see which senders/IP addresses in JangoMail’s distributed network sent to particular recipients in a campaign
• Campaign Transparency -- enables users to view the Processing Log File as a campaign is being launched so they can gain intelligence on:

How many unsubscribe addresses were eliminated from the campaign
How many bounce addresses were eliminated from the campaign
How many duplicate addresses were eliminated from the campaign
Which recipients were assigned to a particular sending IP address
Other processing information related to the campaign

About JangoMail

JangoMail is an industry leader in permission-based e-mail marketing. More than 1,400 organizations on six of the seven continents rely on JangoMail to send personalized, targeted e-mails to their customers and prospects. JangoMail sports a number of unique features in the Web-based e-mail marketing service industry, including direct connectivity to customers’ external databases. To learn more, go to www.JangoMail.com or call 1-888-GO-JANGO.