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Sender Score Certified™ through JangoMail
Program Overview:
The Sender Score Certified (SSC) program, also known as "Bonded Sender" is a third-party
whitelisting program used by over 50,000 ISPs, universities, and organizations around the world, including MSN, Hotmail, and RoadRunner, to identify legitimate e-mail. It is designed to identify legitimate senders
of e-mail based on adherence to the SSC standards so that legitimate commercial e-mails are not inadvertently caught in spam filters.
JangoMail is a certified reseller of the SSC program, and therefore existing JangoMail customers have the option of applying for and participating in the program.
What are the benefits?
If you are accepted into the program, then all e-mails sent from your account will be sent from special servers that are whitelisted with the SSC program. These servers are designated exclusively
for those JangoMail customers which are accepted into the program. The main benefit is increased deliverability -- your e-mails have a much less chance of being flagged as spam if they are sent from a SSC server.
A SSC case study revealed that for Internet media giant CNET, participation in the SSC program yielded a 15% increase in e-mail open rates.
How does it work?
The SSC program maintains a list of IP addresses that are enrolled in the program and therefore "certified". The SSC program offers e-mail receivers, like ISPs and corporate domains, the list of certified IP addresses at no charge. E-mail receivers then use the list to assist in identifying legitimate email, resulting in a higher delivery rates for senders in the program.
Do I qualify for Sender Score Certified?
The official program standards include qualitative standards
and quantitative standards here, but a summary of the standards are below:
- You have used JangoMail to send at least three e-mailings to the majority of your list within the last three months, and your e-mailings have not resulted in excessive complaints.
- Subject line and content of every e-mail message must not be false or
misleading.
- All of your recipients must have either a prior business relationship with
you or must have consented to receive e-mails from you. Acceptable
methods of consent include double opt-in, opt-in with verification, opt-in,
pre-selected option with verification, or pre-selected option. A prior
business relationship exists if the recipient has purchased a
product/service from you within the past 18 months or the recipient
consensually provided his/her e-mail address.
- Third party and rented lists are acceptable as long as they went through a
co-registration process where: a) the organization that purchases the e-mail
list was clearly named to the recipient at the time the recipient signed up,
b)proof of consent to join the list can be provided by the list owner for
each recipient on the list.
- You may not send to addresses that have been harvested off the Internet
(web sites, news groups, etc.).
- All e-mails must contain a valid unsubscribe mechanism.
- You must manually process unsubscribe requests that are sent back to you
as replies to your e-mailings.
- If you send from a non-jangomail.com domain, you must ensure that abuse@yourdomain.com
and postmaster@yourdomain.com are valid addresses and that complaints sent to these addresses are
responded to within 5 business days.
- If you send from a non-jangomail.com domain, you must ensure that there is an Abuse.net (www.abuse.net) listing
for every domain included in any From Address.
- If you send from a non-jangomail.com domain, and you elect to have JangoMail not handle bounces, thereby
using your own From Address as the Envelope-From (or SMTP FROM) in an SMTP transaction, you must
create and maintain a valid SPF/SenderID record for your domain that grants JangoMail permission to send for your domain.
For more information on how to setup the record, see this document.
Fees:
| Application Fee: |
$50 |
| Annual Fee, based on volume: |
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| 0 - 10,000 e-mails/month |
$25/year |
| 10,001 - 100,000 e-mails/month |
$75/year |
| 100,001 - 500,000
e-mails/month |
$250/year |
| More than 500,000
e-mails/month |
Apply for license
directly from Return Path |
How to Apply:
You must be an existing JangoMail client to apply. Please print, fill out, and fax both of the forms to 1-800-854-1526 (no cover letter necessary):
1. Sender Score Certified through JangoMail Application
2. Sender Score Certified through JangoMail License Agreement
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